Simplified financial management: Pezzi's target audience needs a way to easily track income, expenses, and overall financial health.Increased efficiency: They want to save time and effort by managing all their finances in one place, reducing the need for multiple tools and spreadsheets.Improved financial insights: Business owners need clear and actionable data to make informed financial decisions.Reduced stress and confusion: Managing finances can be overwhelming. Pezzi should aim to simplify the process and provide peace of mind. Businesses of all sizes: This includes freelancers, solopreneurs, small and medium-sized businesses (SMBs), and potentially even larger enterprises looking for a user-friendly finance solution.Busy business owners and managers: People who don't have extensive accounting experience and need a simple way to manage their finances.Businesses frustrated with traditional accounting software: Those who find existing solutions complex, expensive, or not designed for their specific needs.

Lack of accounting knowledge: Many business owners, especially freelancers and those in small businesses, don't have formal accounting training.Time constraints: Busy business owners struggle to find time for complex financial tasks.Difficulty managing multiple tools: Juggling separate software for accounting, invoicing, and other financial needs can be cumbersome and error-prone.Data overload: Financial data can be overwhelming without clear visualizations and easy-to-understand reports.